SiteNestSafelectric
Eastern Suburbs, Sydney
25 years in the game,
invisible online
Heath had 25 years of five-star work behind him. But when someone Googled 'electrician Eastern Suburbs', he didn't exist. 48 hours later, his phone won't stop ringing.
The Story
Heath's run Safelectric out of Randwick for 25 years. Switchboards, downlights, fault finding — the bloke's done it all. His customers love him. Word of mouth kept the lights on.
But word of mouth has a ceiling. It doesn't help when someone's power trips at 9pm and they Google 'emergency electrician Bondi'. Heath wasn't showing up. His competitors were getting those jobs instead.
Heath's website was built in 2019 and hadn't been touched since. It took 8 seconds to load — by then, customers had already called someone else.
The site said nothing about who Heath actually was. No photos of his work. No clear list of services. The contact form was buried three clicks deep, and half the time people just gave up.
His Google Business profile? Barely filled out. No posts, no updates, no photos. When customers searched, they saw competitors with reviews, photos, and activity. Heath looked like he'd retired.
The result: zero quote requests through the website. Maybe 3 calls a week, mostly from existing customers. Twenty-five years of solid work, completely invisible to anyone who didn't already know him.
"The old site was embarrassing. I'd give someone my card and hope they didn't look it up. Now I'm proud to send people there. The phone's ringing from people who found me on Google. Should've done this years ago."
— Heath, Safelectric
We rebuilt everything in 48 hours. New website that loads in under a second. Clear services, real photos, and a quote form that actually works — Heath gets a notification the moment someone enquires. We took over his Google Business profile. Filled it out properly, added photos of his work, and now it gets updated regularly. When someone searches 'electrician Eastern Suburbs', Heath actually shows up. Every lead that comes through — whether it's a form submission, a phone call, or a Google message — gets tracked and stored. No more lost enquiries. No more 'I think someone called but I was on a job'. Heath doesn't touch any of it. He just quotes the jobs that land in his inbox.
The Transformation
What we built in 48 hours
Homepage
First impressions matter. We built a homepage that immediately shows what Safelectric does, where they service, and how to get in touch. No scrolling required to find the phone number.
- Click-to-call button visible immediately
- Service areas listed upfront
- Trust signals: licensed, insured, local
- Real photos, not stock images
The Results
The numbers don't lie
Quote Requests
0/mo
before
10/mo
after
Mobile Load Time
8s+
before
Under 1s
after
Phone Calls
12/mo
before
48/mo
after
"I've been at this 25 years and never had leads come through the website — now I'm getting calls every day."
Heath
Owner, Safelectric
The Package
Everything Heath got
All for from $49/month.